Founders chat: Fueling new business ideas in fashion


Exploring how entrepreneurs have been able to scale their business ideas and make a mark in today's Fashion industry

Liz Bacelar Decoded Fashion, Founder and CEO

Liz Bacelar
Decoded Fashion, Founder and CEO

Liz Bacelar // Decoded Fashion, Founder and CEO // Panel Moderator
Liz Bacelar is the founder of Decoded Fashion, a company that connects top brands with the best early-stage technologies from around the world. Decoded Fashion is today the world’s leading event series and community fueling innovation for Fashion & Retail. Its industry summits and startups competitions are based in London, New York, Tokyo and Milan, and are produced with top partners including the CFDA, British Fashion Council, Vogue Japan and Pitti Imagine. Liz is an experienced producer with 10 years in journalism and an Emmy nomination for her work at CBS News.  

Jade Huang StyleSage.co, Founder and CEO

Jade Huang
StyleSage.co, Founder and CEO

Jade Huang // StyleSage.co, Founder and CEO
Ex-fashion designer turned technologist, Jade Huang has 10+ years of award-winning digital strategy, design, and technology experience. She is a frequent industry speaker and mentor. Most recently, she was a featured presenter at the 4th annual Financial Times Innovate America Forum, where StyleSage was named a top innovative startup, as well as a featured speaker at the 65th International Retail Summit in Zurich, Switzerland.


Jade studied fashion design at Parsons School of Design, and has a Bachelors in International Trade from Fashion Institute of Technology. She also has a MPA in International Economics from Columbia University, and a MBA from INSEAD where she was awarded the L'Oreal Scholarship for Creativity & Entrepreneurship Spirit.

Susan McPherson McPherson Strategies, Founder and CEO

Susan McPherson
McPherson Strategies, Founder and CEO

Susan McPherson // McPherson Strategies, Founder and CEO
Susan McPherson, is a serial connector, passionate cause marketer and corporate responsibility expert. She is founder of McPherson Strategies, a consultancy focused on the intersection between brands and social good where she advises both corporations and growing nonprofits on how best to partner, build advocacy and drive visibility for their causes and initiatives. She’s a regular contributor to the Harvard Business Review, Triple Pundit and Forbes and has 25+ years experience in marketing, public relations and sustainability communications. Prior to launching her consultancy, McPherson was a senior vice president at Fenton Communications and vice president, CSR services at PR Newswire. Currently, McPherson invests in and advises technology start-ups including TheLi.st, ZADY, Positive Luxury, Lover.ly and The Daily Muse.

Yaniv Nissim Stylit, Founder

Yaniv Nissim
Stylit, Founder

Yaniv Nissim // Stylit, Founder
Yaniv’s passion for creating valuable, easy to use products and his acute business acumen have forged his startup success. Before Stylit, Yaniv joined Followap previous to its acquisition by Neustar for $140 million. Yaniv also helped lead Sky (a 1 quarter billion dollar Private Equity fund) in turning around a $1 billion revenue aviation and tourism company. During his 6 years of service in a top intelligence unit of the IDF, Yaniv managed a team of 8 developers. At Stylit he has successfully united Algo-Trading experts and fashion professionals to create our Personalization Platform for Fashion that is shaking up the conventions of shopping online.

Jill Sherman Modalyst, Founder and CEO

Jill Sherman
Modalyst, Founder and CEO

Jill Sherman // Modalyst, Founder and CEO
Jill Sherman has been working within luxury fashion for over 12 years, developing an acute understanding of retail and editorial environments. She is currently CEO and Co-Founder of fashion start-up, Modalyst - an online retail technology platform connecting online stores to a global network of indepedent brands with inventory available immediately for drop shipping. Named by Crain's Magazine as a Women to Watch in NY Tech, she has also presented at TEDx on "The Rise of the Independents".