Desirability by Design


Exploring tensions that emerge in the design environment - from the design brief to research to implementation to evaluation of success - this panel will explore the question: How do we make decisions that lead to truly desirable designs and real impact?

Dr. Beth Altringer Harvard SEAS and GSD, Lecturer on Innovation and Design, and Berkman Center, Faculty Associate

Dr. Beth Altringer
Harvard SEAS and GSD, Lecturer on Innovation and Design, and Berkman Center, Faculty Associate

Dr. Beth Altringer // Harvard SEAS and GSD, Lecturer on Innovation and Design, and Berkman Center, Faculty Associate // Panel Moderator
Dr. Beth Altringer is a Lecturer on Innovation and Design at Harvard John A. Paulson School of Engineering and Applied Sciences, the Graduate School of Design, and Faculty Associate at the Berkman Center for Internet & Society. Altringer runs a lab focused on why some designs are more desirable than others. As a psychologist of small group innovation, with a Master’s in Architecture, she takes a practice-based approach that combines human centered design, emotional design, and motivation for behavioral change. She creates experiential courses and new feedback systems based on her research. Altringer previously studied design teams and clients at firms like IDEO and JWT across several continents, developing a model explaining team creative performance differences that was later implemented. She now focuses on desirability via multi-sensory and emotional elements of product and service experiences. She serves as Design Research Director at Piaggio Fast Forward, and has worked with the Harvard Innovation Lab, Stanford D-School, MIT, Artscience Labs, Kering, Gucci Group, Puma, Swarovski, One Leap, ARG Design/City of Cape Town, 2010 FIFA World Cup, and more. 

John Rothenberg Sosolimited, Partner

John Rothenberg
Sosolimited, Partner

John Rothenberg // Sosolimited, Partner
John Rothenberg lives in Boston, Massachusetts, where he is a founding partner of the interactive design studio Sosolimited. He studied at MIT, where he received BS and SMArchS degrees from the Department of Architecture. His work there centered around the intersection of public space and interactive technology. He was named an Art Directors Club Young Gun in 2006 and was a fellow at the Designlab Siemens Mobile.

Sosolimited is a hybrid art and design studio. They create unique digital experiences with a focus on live data and dynamic content. Their commercial work has been recognized with awards from The Art Directors Club, Creative Review, and Cannes Lions. Their data-driven art has been shown internationally and was part of the 2010 Shanghai Biennale and Graphic Design: Now in Production.

Matt Keeter Formlabs, Engineer MIT Center for Bits and Atoms, Researcher

Matt Keeter
Formlabs, Engineer
MIT Center for Bits and Atoms, Researcher

Matt Keeter // Formlabs, Engineer and MIT Center for Bits and Atoms, Researcher
Matt Keeter is an engineer at Formlabs and researcher at the MIT Center for Bits and Atoms. At Formlabs, he designs systems and software for high-resolution desktop stereolithography, creating printers that bring professional-level quality to a consumer price-point. In his research with CBA, he develops open-source tools for parametric design and modeling. His work has been featured in Make Magazine and won a Student Research award at SIGGRAPH; most recently, he spoke at the Fab 11 Symposium about designing tools for personal-scale digital fabrication.

Sara Hendren Artist and Design Researcher Olin College, Professor

Sara Hendren
Artist and Design Researcher
Olin College, Professor

Sara Hendren // Olin College, Artist, Design Researcher and Professor
Sara Hendren is an artist, design researcher, and professor. She writes and lectures on adaptive and assistive technologies, prosthetics, inclusive design, and related ideas. She is the designer and co-founder of the Accessible Icon Project. Her work has been exhibited in the US and abroad and is held in the permanent collection at MOMA (NYC), and her writing and design work have appeared in the Boston Globe, The Atlantic Tech, FastCo Design, and on National Public Radio (US), among others. She teaches design for engineers at Olin College, where she runs the Adaptation and Ability Lab, and she blogs at the Abler web site.

Sarah Malin Essential, Design Researcher

Sarah Malin
Essential, Design Researcher

Sarah Malin // Essential, Design Researcher
Sarah Malin lives at the intersection of anthropology, organizational development and the built environment. She is captivated by the inherent value structures that guide our lives and works to translate these nascent phenomena into strong organizations and design strategy. Sarah works as a design researcher, having begun her career at Cannon Design and The Third Teacher+, where she engaged learning communities in the design of school and university environments. She is currently at Essential, focusing on customer insights, digital experiences and product development strategy in healthcare and commercial sectors. In all of her work, Sarah strives to balance emergence with intention and encourages her clients to use the design process as opportunity to renew their sense of purpose.

Tobias van Schneider Spotify, Art Director and Lead Product Designer

Tobias van Schneider
Spotify, Art Director and Lead Product Designer

Tobias van Schneider // Spotify, Art Director and Lead Product Designer
Tobias van Schneider is an award-winning German designer, raised in Austria and currently living in New York City. He is building new products as Art Director & Lead Product Designer with Spotify USA. While being self-taught, Tobias is focused on Branding and Interactive Design, keeping a multi-disciplinary approach to all of his projects.

He had the privilege of working with companies such as Red Bull, BMW, Google, Wacom, Sony, Fantasy Interactive, Stinkdigital, Toyota, Ralph Lauren, Bwin while his work has been awarded by Adobe, Cannes Young Lions Austria, The Webbys, Awwwards & the FWA.

His work has been featured and written about in highly acclaimed press such as .net Magazine, Computer Arts, FastCompany, Wired, The Washington Post, Inc Magazine, FirstRound Capital, BusinessInsider & many others.