Technology has enabled music artists to interact directly with fans in a more targeted way than ever. With the help of countless sources of data analytics and user information music artists can, and almost need to, customize their messaging and marketing strategy to their consumers. Additionally, even live music events are beginning to show signs of adapting to fan's preferences in order to achieve increased engagement. The panel presents the perspectives of those who develop the technology that enables artists to hyper-engage, demonstrates how the technology has empowered artists to build their careers in unique ways, and explores the future of this technology as well as any potential downsides to this progression.
Zoe Fraade-blanar (Moderator)
Zoe Fraade-Blanar is a faculty member at New York University’s Interactive Telecommunications Program and the Studio 20 program at the NYU Arthur L. Carter Journalism Institute. She is the co-founder and Chief Design Officer of the crowdsourced toy company, Squishable. Her book, Superfandom: How Our Obsessions are Changing What We Buy and Who We Are, written with co-author Aaron M. Glazer, was recently published by W. W. Norton.
A former programmer and art director, graduated in strategic management and finance, Martini founded CUBOCC in 2004. He is considered one the most inspiring brazilian CEO’s (GQ Magazine) and one of the most innovative people in business (Proxxima Mag). Martini is in the forefront of the daily operations at CUBOCC and responsible for orchestrating the development of the FLAGCX holding internationally.
Marcus "Bellringer" bell
Marcus “Bellringer” Bell is a hit songwriter, music producer, and technology entrepreneur. As a co-founder of Audience Academy, he helps celebrities, indie-artists, and influencers build large audiences. As a social media influencer, Bellringer reaches millions of people across various social platforms. His songs and production can be heard on popular TV shows “Power”, “Empire”, “Ray Donovan”, NBC, CBS, ABC, Nikki Minaj, Snoop Dogg, Timbaland, Shelita Burke, just to name a few.
Ryan is a Grammy nominated recording artist, multi-platinum music producer, and avid technologist. In addition to logging studio time with Madonna, Jay-Z, Kanye West and Beyoncé, he is the architect and ultimate case study for his company Disruptive Multimedia’s simple CRM for creators, a Twilio-enabled product called SuperPhone. Bravely opting to remove his latest album from iTunes, he used an inbound SMS campaign to drive over $2MM in gross revenue by selling an album D2C to just 15K fans. He holds a BA in Government from Harvard and splits his time between New York, LA, Paris and Miami.
Shelita Burke is an international pop star, technologist, and entrepreneur who uses blockchain technology and cryptology to innovate in the music industry. As a co-founder of the music technology company, Audience Academy, Shelita is disrupting the music industry and empowering recording artists and marketers with an innovative approach to growing large audiences. Using data science, behavioral science, and AI technology, she has been able to generate over 29 million Twitter impressions and millions of Spotify plays on her latest releases.